swatch

                           Swatch SA and its subsidiary Montres Flik Flak SA design, manufacture, distribute and service high-quality wristwatches sold under the Swatch and Flik Flak brands. It is a subsidiary of the Swatch Group founded by Nicolas Hayek whose group launched the brand in 1983 with remarkable success and thereby culminating the end of the quartz crisis of the 1980s.

Origin

Swatch" began development in the early 1980, under the leadership of the then ETA SA's CEO, Ernst Thomke with a small team of enthusiastic watch engineers led by Elmar Mock and Jacques Müller, The engineers of Swatch designed the case back of the watch as a movement main plate (platine). This concept led to the thinnest watch in the world—the Delirium, which debuted in 1979